Monetizing Your Blog

At the Food and Wine Bloggers Indaba, Alida Ryder from Simply Delicious gave a really good talk on monetizing your blog, and I am going to list some points here of what I thought was relevant and important.

  • real costs exist in blogging
  • time = money
  • it is your choice to sell advertising space, and what you advertise
  • Google Ad Sense does not pay much and can cheapen the look of your blog
  • sell your advertising space directly
  • choose how you charge
  • paid or sponsored content or affiliate programs are worth looking into

When it comes to statistics:

  • hits do not equal page views and it is page views that count!
  • load Google analytics

Things to make a note of:

  • sponsored content should be relevant and something you would use
  • test the product first 
  • recipe development lets you be creative
  • get everything in writing
  • know the payment terms
  • be clear about your own terms and conditions
  • your blog is your product
  • treat your blog like a business
  • create great content regardless of payment
  • be passionate
  • post consistently

This is not the first time this aspect of blogging has been addressed at the Indaba but Alida phrased it really well, and I hope I have done her some justice here in relaying her message.

What I blogged:

  • one year ago – pasta nero
  • two years ago – no post

Lavender and Lime Signature

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16 thoughts on “Monetizing Your Blog

  1. Very useful Tandy, thanks for a great post. These are very consistent with your own guidelines I see 🙂

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    1. Thank you Erica 🙂

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  2. These are some fantastic tips, Tandy! Thanks for sharing your knowledge with us =D

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    1. it is my pleasure Squishy 🙂

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  3. It still bends my mind sometimes that the blog world even exists 🙂

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    1. mine too!

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  4. Thanks for the tips!

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    1. My pleasure 🙂

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  5. I did get a request the other day from someone who wanted to leave a banner for money on my web page!! I must follow up!!

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    1. As long as it is from a legit company, and someone you would align with, then I say ‘go for it’ 🙂

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  6. Excellent post Tandy!! I’m now at that point of making some real changes with my blog. But switching from wp.com to wp.org seems to be a huge challenge. Love what you’ve done with your blog and thank you for posting all this fabulous information!!

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    1. thank you Karista, please email me if you need any help – maybe the mistakes I made can be avoided when you make the move 🙂

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  7. Thank you Tandy, very useful information. I’ve not clear idea how to monetizing my blog, so helpful tips are very welcome.

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    1. It is my pleasure Rita, and thanks for the visit 🙂

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  8. Great and valuable points, thanks for sharing them.
    🙂 Mandy

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    1. my pleasure Mandy 🙂

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